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Mobile Game Ads for User Acquisition

These are a collection of ads created at my time at AppLovin (a mobile app technology platform). These ads were designed through learnings derived from user data and were tested to measure increases in user interactions and install rates. With each ad I was responsible for taking it from the conceptual stages all the way to final composition with a tight timeframe to keep up with current trends and and analytics. 

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John's Interview is my SCAD senior thesis project that I animated and modelled for. It tell's the story of John, a fresh graduate going to his first job interview after college. The interview is taken by two bosses, appropriately called Short Boss and Tall Boss, and John has to pass a kidney stone through it. The whole idea behind this short film was to put our friends at ease who were stressing about their future job prospects and let them know that no matter how bad your interview goes, John's would've definitely been worse. The kidney stone, comes to life to become a small plushy character that through a series of circumstances ends up helping John through his interview. 

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Animation Tests 

A collection of animation and effects pieces created for personal studies and experimentation.

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Motion Design

Logo reveals and graphics created for client projects.

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Rahul Samani

3D Generalist

Animation / FX

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